key takeaways
this was only our second-ever client, and our first clothing brand, yet the early results from our meta ads launch were extremely promising. using broad cold audiences and clean, hook-first creatives, we saw fast engagement and strong first-action performance.
while not every add-to-cart converted, the data shows real buyer intent at low cost. these learnings help refine creative direction, audience strategy, and scaling decisions, pushing for higher efficiency and a stronger MER / ROAS.